Owning a business requires a vision balanced with attention to detail. You need to be a generalist who understands the multiple aspects of running a business, as well as the ability to step back and see the big picture and to reach into the future.
The business environment is a complex place to be. Whether you wish to work as a consultant or freelancer, establish a corporation, or set up an operation that meets a need for very particular type of customer, there is a tremendous amount of information that you need to know and to apply.
This course provides essential learning for new business owners, whether the business is just in the idea stage or you have already begun and need to fill in the gaps.
Who Are You and What Are You About?
To start, a business owner should define what their business is (and is not). This session will give participants some ways to help them define their business’ purpose and structure. They will also consider their role as an owner and what that really means.
Designing Your Organizational Structure
Different types of organizational structures.
Introduction to Operations Management
What operations management is all about and the different categories that it applies to.
Understanding Financial Terms
Having a good handle on your numbers is a key part to any business’ success. Introduction to basic accounting terminology, generally accepted accounting principles (GAAP), and key financial reports.
Getting the Right People in Place
Another crucial part of a business is knowing when and how to hire help. Six-step framework for hiring and recruiting.
Getting Your Product Together
Different aspects of product management, including inventory management, the value chain, outsourcing, and quality control.
Building a Corporate Brand
Learn the basics of branding. Topics will include positioning statements, brand names, slogans, and visual identities.
Marketing Your Product
Explore the six stages of the marketing cycle, as well as the five P’s of a solid marketing plan.
Selling Your Product
Learn about building your sales force and the sales cycle.
Planning for the Future
Introduction to strategic planning.
Goal Setting and Goal Getting
How to set achievable goals with the SPIRIT model.
Explore what succession planning is (and is not).
Managing Your Money
The final piece of the planning puzzle is budgeting. Techniques for building and sticking to a budget.
The ethical principles of a business. Why codes of ethics are important. We will also share some sample codes of ethics.
Building a Strong Customer Care Team
The six critical elements of customer service, as well as how to develop and maintain customer relationships.
Training Employees for Success
The importance of lifelong learning for an organization’s success.