CRM - An Introduction to Customer Relationship Management - Course

Price: R490

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This course will help you introduce the different facets of Customer Relationship Management (CRM) to participants. It will also help you teach them how to identify who their customers really are, analyze the key components of CRM, and understand how it integrates within an organization. 
This course will help you teach participants how to:

Demonstrate an understanding of the terms and benefits of CRM on a company’s bottom line
Analyze the different components of a CRM plan
Develop a checklist for readiness and success in CRM
Describe how CRM creates value for organizations and customers
Consider developmental roles that have the greatest impact on CRM

 
Course Overview: 

Customer Relationship Management         
What CRM Is and Who It Serves
Checklist for Success
Requirement Driven Product Selection
Considerations in Tool Selection
Strategies for Customer Retention
Building the Future
Homegrown vs. Application Service Provider       
The Development Team       
Evaluating and Reviewing Your Program
Workshop Wrap-Up

This course will help you introduce the different facets of Customer Relationship Management (CRM) to participants. It will also help you teach them how to identify who their customers really are, analyze the key components of CRM, and understand how it integrates within an organization. 
This course will help you teach participants how to:

Demonstrate an understanding of the terms and benefits of CRM on a company’s bottom line
Analyze the different components of a CRM plan
Develop a checklist for readiness and success in CRM
Describe how CRM creates value for organizations and customers
Consider developmental roles that have the greatest impact on CRM

 
Course Overview: 

Customer Relationship Management         
What CRM Is and Who It Serves
Checklist for Success
Requirement Driven Product Selection
Considerations in Tool Selection
Strategies for Customer Retention
Building the Future
Homegrown vs. Application Service Provider       
The Development Team       
Evaluating and Reviewing Your Program
Workshop Wrap-Up