Your brand speaks for your company and its products and/or services. In today’s online-focused world, it’s important that your brand has a definitive, consistent, and responsive presence.
Whether you’re looking to build a brand from scratch, or strengthen an existing brand, this course will help you build a brand using social media. We’ll cover how to build a social media strategy, identify social media platforms that fit your brand, craft strong messages that will engage your audience, and evaluate and revise your strategy.
Defining the Terms
Building Your Social Media Branding Strategy
Identifying Your Social Media Audience
The Key Social Media Platforms
Creating Brand-Focused Messages
Building Customer Trust
Developing a Communication Strategy
Reviewing and Revising